Perfect fit for protection from pesky pollution

China's smog has made the anti-pollution mask one of the hottest products recently and many startup companies are eyeing a slice of the hazy cake.

One of the newcomers to the market is the idMask, designed specifically to protect the public from pollution. The mask has a silicon seal to make sure no pollution leaks in from the sides - a defect many existing masks have.

The California-registered company idMask said it aims to come up with a mask that truly showcases the company's entrepreneurial skills.