Bubbling with zeal to satisfy new tastes

Beer behemoth AB InBev, led in China by regional head Jean Jereissati, rejigs strategy to face intense competition

China, already a humongous market for white spirit and millet wine, is developing a new taste for flavored beers. And the world's beer market leader, the Leuven, Belgium-based Anheuser-Busch InBev, can't wait to quench Chinese tipplers' thirst.

Leading AB InBev's effort toward that goal is Jean Jereissati, president for the company's North Asia-Pacific region.