AB InBev optimistic about growth

Anheuser-Busch InBev SA/NV, the world's biggest brewer by sales, is optimistic about maintaining double-digit growth in sales of its super premium brands in China this year, given that strong demand for its products continues to increase, a top executive said in an interview.

"We see an obvious trend for consumers who want more from the beer market in China, especially in the south and in the first-tier cities. Consumers are demanding different types of beer and are willing to pay more for a swig of the imported stuff," said John Hsu, vice-president of super premium brands of AB InBev China.

"Although the growth of China's overall beer industry is slowing down, we have seen double-digit annual growth in the import volumes of super premium beer in the past three years," Hsu told China Daily.