Spreading culture with fashion and design

For Jiang Qiong'er, the CEO and designer of Shangxia, selling merchandise is a small part of her mission

A fashion model usually is young and has a perfect body, but Jiang Qiong'er, CEO and designer of Chinese brand Shangxia says her favorite model is her 96-year-old grandmother.

Her grandmother has been her model since she launched Shangxia in 2009 in Shanghai. Through the lenses of French photographer Paolo Roversi, the old woman with white hair and wrinkles on her face, looks beautiful and elegant.