Churning out milk from grass to the glass

Dutch dairy giant good at product safety and quality control, says its chief executive

For Roelof Joosten, a love of life and milk led him to work in a dairy company. When he landed the job as the CEO of Dutch dairy producer Royal FrieslandCampina, one of the world's five largest dairy companies, he refreshed its strategies and changed it to be a more purpose-driven company.

"Dutch people drink a lot of milk by nature and they have a love for milk. It has been part of their daily lives for many years and we don't know what life would be without milk," he said.