Taco Bell makes comeback
By He Wei in Shanghai | China Daily | Updated: 2017-01-11 07:36
Taco Bell, the Mexican-themed chain under Yum Brands Inc, is making a comeback in the Chinese mainland to test diners' appetite for nachos.
The latest drive marks a test for Yum China Holdings - which operates household names such as KFC and Pizza Hut and has just become independent through an initial public offering - toward its goal of adding 600 stores per year on the mainland over the coming five years, said Chief Executive Officer Micky Pant.
"As we become an independent firm, the timing is good to launch the brand, which is our most profitable business in the United States," Pant told China Daily.
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