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Global vision

China Daily | Updated: 2017-01-10 07:51

Philippe Blatter, president & CEO of Infront Sports & Media and president & vice-chairman of Wanda Sports:

How do you personally enjoy the highlights of the CBA's All-Star Weekend?

The CBA All-Star Weekend has always been one of the highlights at the beginning of the year for me. I've tried to come every year. The winter season is in full swing in Europe now but everyone knows that this is the place I want to be at this moment. It is impressive to see that this event attracts about 100 million TV viewers over one weekend. I remember the first time I visited the All Star was in 2005-06 season. It's great to see how much the event has developed and grown over the last decade.

Global vision

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