Growing Chinese market target for UK toymakers

China's growing middle class and changes in the family policy mean the country is a rapidly growing market being targeted by UK toymakers, according to UK-based toy expert John Baulch.

Speaking to China Daily from Asia's largest Toys and Games Fair at the Hong Kong Convention and Exhibition Center, he said: "UK toy companies are trying to open up the Asian market, particularly China, because it is a rapidly growing market."

The focus at this year's fair will be on high-tech products, which toy experts say are growing in popularity, besides classic and traditional toys.