Amid fierce competition, O2O biz in flowers blooms

Treating every day as your last is the secret to survive in the highly competitive florist market in Shanghai, according to Mo Chao.

Mo is the co-founder of Shanghai Florantic Network Technology Co Ltd. The six-person startup has no bricks-and-mortar store, but uses an online-to-offline, or O2O business model. Customers book flowers online and have them delivered to their door.

In 2014 spring, Mo created "Florantic" with his partner Yang Weihan as a hobby. They started the business by using preserved flowers to make customized handmade dresses for dolls.