Babushkas change the image

Grandmas swapping traditional roles for new lives in the fashion industry

In Russia, elderly women are usually expected to forget about fashion and watch their grandchildren. Not 71-year-old Olga Kondrasheva, who is fighting stereotypes by modeling for a glossy magazine.

"I'm over 70 now but my life is just beginning and it's so interesting," says Kondrasheva, slim and sporting wavy white hair, a few minutes before a studio photo shoot for the Russian edition of Cosmopolitan magazine in Moscow.