Ethnic art gets designer boost

Chinese fashion brand Eve takes inspiration from the Miao group to add a rare touch to its products. This, in turn, is helping an old tradition survive. Sun Yuanqing reports.

Tucked away in the mountains, Jidao village is a three-hour drive from Guiyang, the provincial capital of Guizhou province. Here, the ethnic Miao people maintain their traditional lifestyle. They live in wooden houses, preserve meat in early winter and hold gatherings at the riverside to remember their ancestors every year.

On the face of it, all this might seem to have no connection with high fashion, but the community has been a source of inspiration for many designers and fashion houses, including fashion brand Eve.