Yili sees CSR as key issue for development strategies of firms

Fulfilling social responsibilities should be a company's key development strategy, not just a short-term charitable gesture, according to Inner Mongolia Yili Industrial Group Co, one of the top dairy firms in China.

"Short-term or one-time donations and charitable gestures are not the sum total of social responsibility for corporations," said Wang Baoquan, vice-president of Yili.

Wang said Yili not only carried out regular CSR programs such as donations and planting a large number of trees, but also continued to help dairy-related partners to grow with the company.