Bike brand speeds into a new era

Chinese bicycle brand Forever, which has a history of 76 years, has joined the bicycle-sharing scheme in the Internet Plus era by launching cooperation with U-Bicycle.

"Forever bicycles will appear in the U-Bicycle fleet from the first quarter of next year," said Yu Yi, founder and CEO of U-Bicycle.

Compared with its peers' unified color to identify their brands, Forever bikes under the U-Bicycle plan are the green Halley and MARS models for men and the pink MARS for women, Yu said.