In Sangpo, villagers' greeting is: 'Have you delivered the goods?'
Every morning, as soon as he wakes up, online storekeeper Ding Renpeng, 32, whips out his three mobile phones to check if some buyers left any messages on his WeChat account. That's become a habit for him and others of his ilk in Sangpo village near Mengzhou city, in Central China's Henan province.
Sangpo is a "Taobao village". It mainly sells snow boots and winter clothing online. Different from other farmers, the local villagers hold two or three mobile phones each, to run online businesses. Not for them the popular option of moving to some big cities to slog as migrant workers.
On Nov 11 (Singles Day), there were nearly 300 online orders. Ding and his wife often work until 2 am around the shopping festival as it tends to be the busiest time of the year, he said.