Looking to leap into Olympic spotlight

Cheerleading, which received provisional recognition as an Olympic event last week, is an increasingly international activity by no means restricted to its North American birthplace, according to the man who has driven its growth over four decades.

Jim Webb has helped transform cheerleading from sideline entertainment at American football and basketball games to the sport that was granted recognition by the International Olympic Committee (IOC).

Cheerleading will now be able to tap into IOC funding and take part in a number of programs, including athlete development and anti-doping.