New festival on nature films

When Huang Zizhen saw a Global Forest Watch screenshot featuring the planet's forest cover, she felt sad that China's tree density appeared to be less than some of its neighboring countries.

So, aiming to raise public awareness about nature, Huang, a former multinational executive, switched to cinema.

After preparing for more than a year with a budget of almost 2 million yuan ($285,700), she recently introduced Earthland-Wildscreen Film Festival, a Chinese version of Britain's Wildscreen Festival, to moviegoers in Beijing and Shanghai.