Double 12 spree goes global
By He Wei in Shanghai | China Daily | Updated: 2016-12-14 07:37
Why have one massive shopping gala when you can have two?
Just one month after the record-breaking Singles Day festival, Alibaba Group Holding Ltd shifted the focus of the Double 12 (Dec 12) shopping spree outside of the Chinese mainland, with overseas transactions more than tripling year-on-year via mobile wallet Alipay.
More than 70,000 overseas merchants across the United States, the United Kingdom, France and New Zealand joined the sales festival on Dec 10-12.
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