Suning platform promotes trade with ASEAN

An e-commerce platform was launched on Friday to promote trade between China and the members of the Association of Southeast Asian Nations, as the two sides are keen to tap into the rapid development of cross-border e-commerce.

The China-ASEAN platform, eshopasean.com, is operated by China's retail giant Suning Commerce Group Co. It is designed to help Southeast Asian small and medium-sized enterprises better crack the China market, where a growing number of consumers want foreign products.

Jiang Zengwei, chairman of the China Council for the Promotion of International Trade, said e-commerce and big data will play a very important role in boosting multilateral economic ties.