Koubei to juice 12-12 up with overseas deals

Koubei, the online-to-offline or O2O e-commerce platform backed by internet giant Alibaba Group Holding, expects to give overseas offline stores a sales boost and provide internet-based finance for more merchants during the "Double 12" (Dec 12) shopping festival on Monday.

The company said from Dec 10 to 12, more than 1 million supermarkets, restaurants, convenience stores, cinemas and gas stations around the country will use its platform to offer discounts of up to 50 percent to users, via Alibaba's mobile payment platform Alipay.

In addition, some 70,000 offline stores in 16 countries and regions, including Australia, New Zealand, the United States, the United Kingdom, Germany, France, South Korea, Japan, Thailand and Singapore, will participate in the festival through Koubei.