Moutai takes fiery spirit to Europe

China's iconic liquor brand Moutai chose the northern German port city of Hamburg, famed for its bars, restaurants and entertainment venues, to launch its campaign to bring the fiery spirit to Europe.

Tuesday's launch was part of a global campaign to make Moutai part of the world's drinking culture.

The event was touted as Moutai's official entry into Europe. While Moutai is a mainstay at formal celebrations across China, its exposure among Westerners is largely limited to businesspeople or foreign dignitaries on trips to China.