Local brands to set snow-clothing world on fire

Li Xuan, 25, an enthusiastic snowboarder, couldn't wait to buy a snow jacket in November, just before the first snow in Beijing.

It was something special, the first Chinese brand snow jacket she had ever bought. Prior to that, she purchased all of her snow-sport clothing and equipment overseas, when she studied abroad.

"It looks cool, unlike the old fashioned style. And the price is reasonable," said Li, who started snowboarding three years ago.