Tommy Hilfiger says you can be too popular

The designer who transformed preppy American fashion into mainstream style talks about the arc of his career over five sound bites

Sometimes, there is such a thing as being too popular, Tommy Hilfiger says, explaining that after his label's crazy romp in the 1990s, he had to reinvent the brand.

Decked out in red trousers and a white shirt with blue stripes, and white sneakers - poster boy for his brand's staple colors - the 65-year-old designer chats with AFP about the evolution of his label, and his memoir American Dreamer, at the Miami Book Fair International on Sunday.