Benefits of cheap dishes, easy to choose

TAKE-OUT SERVICES PROVIDED BY SERVICE APPS such as Ele.me and Baidu Inc's Waimai have become popular among Chinese citizens especially youngsters. Beijing Youth Daily says this shows there is demand for streamlined, simple catering services:

The complicated cooking procedures and techniques required of gourmet Chinese cooking have left more than enough room for online catering businesses to flourish. Cheap, fast, and easy to choose, take-out food is feeding an increasing number of Chinese who naturally have lower expectations of what they order online.

Running Chinese catering services is not easy because people often have high, sometimes unrealistic, expectations. When sitting down in a restaurant, many customers want to be presented with a menu offering a wide variety of dishes rather than a limited set of choices.