USEUROPEAFRICAASIA 中文双语Français
Home / Business

Now, shopaholics double up as Ali's marketing squad

By Bloomberg | China Daily | Updated: 2016-11-28 07:31

Meng Cui Yi spent almost $90,000 at Alibaba's online mall in the past year. The 33-year-old restaurateur buys pretty much everything there - Burberry apparel, La Mer skincare products, furniture, groceries and more. After Alibaba's annual Singles Day sale last year, Meng's purchases were piled so high outside her Shanghai apartment her businessman husband could barely get in the door.

Meng's lavish spending habits earned her an invite to Alibaba Passport, or APass, an exclusive rewards program. APass is a mashup of Facebook, Amazon Prime and the American Express Black Card. Its 100,000 members get the usual perks - deals, trips, personal service - but are also encouraged to join online communities of shopaholics who blog and talk up Ali baba.

Rolled out about two years ago, APass has helped Alibaba persuade the well-heeled shoppers trawling its Tmall and Taobao shopping emporiums to keep spending.

Now, shopaholics double up as Ali's marketing squad

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US