Black Friday expected to lure customers

Jia Yi, a white-collar employee from Chengdu, the capital city of Sichuan province, is passionate about overseas brands and products. She is now considering buying a stylish Coach handbag during Black Friday, the start of the Christmas shopping season in the United States.

"The price of a Coach bag in the domestic market can reach over 2,000 yuan ($290), but it is just 848 yuan at an e-commerce platform during Black Friday. It is very cost-effective," said Jia.

China's cross-border e-commerce sector has been growing exponentially over the past few years.