LEGO sets up first factory in Asia

LEGO's first factory in Asia and the fifth in the world will start operation on Friday in Jiaxing, Zhejiang province, to produce up to 80 percent of all LEGO products sold in Asia, which is growing into one of its largest markets.

The factory is located in the city of Jiaxing, in the middle of the Yangtze River Delta and is approximately 100 kilometers away from Shanghai, where the LEGO Group will have its central distribution center for Asia.

"The operation of the factory allows us to get closer to China, which is one of the fastest growing markets in the world and react for adjustments to offer a better and more efficient service to local consumers," said Richard Wong, general manager of Asia manufacturing at LEGO.