Uk, If You Care

For a holiday marked by fashion, sales and food, Chinese tourists ride cheaper pound and bargain packages to Great Britain

The United Kingdom has unexpectedly emerged as a popular travel destination among Chinese tourists, especially in the second half of the year, industry experts said.

According to Ctrip, China's largest online travel agency, the UK registered the biggest annual increase during the seven-day National Day holiday in October. The number of tourists booking trips via Ctrip rose by 60 percent during the holiday.