Milestones

2014

·April 17

The US luxury brand announces in Beijing that it will be launching a "personally crafted luxury" experience called The Lincoln Way in China. The new MKC and MKZ are presented to Chinese customers.

·April 20

The Lincoln MKX concept car makes its world debut at Auto China in Beijing.

·June 27-Oct 10

The Lincoln Space China Tour sets out from Shanxi province. It travels to Chengdu, Sichuan province; Guangzhou, Guangdong province; Shanghai; Hangzhou, Zhejiang province; and Qingdao, Shandong province.

·Oct 23

Lincoln officially launches in China and announces the retail pricing for the MKZ and MKC.

·Nov 6

The first three Lincoln stores open in Beijing, Shanghai and Hangzhou.

2015

·March 26

Pricing of the MKZ and MKC Lincoln Presidential Series is announced to Chinese customers.

·April 20

The newly expanded Lincoln lineup is presented at Auto Shanghai 2015 with the debut of three new models - the all-new Lincoln Continental Concept, MKX and Navigator. Presale prices for the new Lincoln MKX are announced.

·Sept 14

The first phase of The Virtual Lincoln Way is unveiled. The project is designed to satisfy growing customer demand for different ways to shop, buy and deliver vehicles online.

·Oct 20

The medium-large sized SUV MKX hits the market in Beijing.

·Nov 20

The prices for the full-size SUV Lincoln Navigator are announced at Auto Guangzhou 2015, and phase two of the Virtual Lincoln Way is unveiled at the event.

2016

·Jan 8

Lincoln announces it sold 11,630 cars in 2015, the first full year for the US premium brand in China.

·April 25

The third phase of the Virtual Lincoln Way is unveiled and another two cars, the all-new Lincoln Continental and the new Lincoln MKZ, are showcased at the Beijing auto show.

·July 1

Amy Marentic becomes president of Lincoln China.

·July 18

The new MKZ is launched in China.

(China Daily 11/21/2016 page12)