Overseas destinations cater to Chinese tourists

Ibiza, an island off the east coast of Spain, welcomed 150 Chinese tourists earlier this year, a rare sight for locals. Encouraged by their arrival, Gloria Corral Joven, head of the local tourism bureau, led a team to Shanghai in mid-November to promote Ibiza as a destination for Chinese tourists.

"We are building a Chinese website, which will be open to the public early next year," Joven says.

Ibiza was one of 18 exhibitors from Spain, an emerging destination for Chinese tourists, at the Shanghai International Tourism Fair, which has just ended.