The rebound clothing trader who pulled an icy fortune from ashes

Rather than let a disaster ruin his life, Zheng Riwei picked up the pieces and turned them into something bigger and better

When fire tore through a huge wholesale market in Moscow in 2009 the businesses of many Chinese traders, including that of Zheng Riwei, were left devastated. But far from giving up, he decided to pull what remained of his business from the ashes and rebuild it.

"There were objections in my family to what I was doing, but I resolved to carry on regardless," says Zheng, who has sold down jackets for about 20 years.