Young entrepreneur eager to revive bamboo culture

It all started eight years ago, when 24-year-old Qian Huaili was reading "father of Japanese folk arts and craft" Sooetsu Yanagi's book Culture of Industrial Craft and Handicrafts. Qian was a sophomore studying industrial design at Zhejiang University of Science and Technology. Earlier he had been reading a thick book about the history of industrial design in the West - a text that did not interest him.

"It's all about the West, but we are in the East," Qian says, sitting at the teahouse under Phoenix Tea, an internet platform in Wuzhen, Zhejiang province.

But when Qian found Yanagi saying: "Handicrafts are the most important part of local culture", inspiration struck.