Digital commerce surges across Asia-Pacific region

Digital commerce is rapidly growing in the Asia-Pacific region, but market development is uneven across countries and vendor capabilities are still evolving.

The development of e-commerce in the region is being led by platforms, especially in the business-to-consumer space.

Leading marketplaces, such as Tmall, JD, Rakuten, Amazon, Flipkart and Lazada, account for 50 to 80 percent of B2C transactions in their respective markets.