'Cardigan capital' warms up to online sales

China's largest cardigan-production base seeks to upgrade manufacturing and consolidate market share.

In October, Puyuan town in Tongxiang city, Zhejiang province, was listed as one of 127 among the country's first batch of "specialized" small towns.

Local authorities say Puyuan is unique as the country's largest manufacturing base for woolen cardigans. It enjoys 70 percent of the domestic market share.