Big data, AI set to help improve user experience

Big data and artificial intelligence are driving the development of China's e-commerce giant JD.com Inc, and are expected to help the company provide better user experience, reduce costs and improve efficiency.

Zhang Chen, chief technology officer at JD, said: "China is far ahead of other countries in the use of mobile internet. Now mobile internet usage also exceeds PC use, which indicates users' changing habits. So we need to figure out the users' real needs.

"So, to better serve consumers, we must dig deeper into big data. And big data really helps JD become better, especially in intelligent pricing and the supply-chain areas."