Water bottles put missing kids' photos in public's hands

A bottled water company in eastern China has begun printing pictures of missing children on its packaging to help parents and authorities find them.

Qingdao Kingtex International said it has sold 500,000 bottles with information on six children missing since July. The labels also include the child's birth date and a hotline number.

"We just wanted to play our part in helping those parents who might spend their lifetime searching for their missing children," said Shi Yiwei, a marketing manager at the company.