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Turning the tide

By Sun Yuanqing | China Daily | Updated: 2016-11-11 07:15

Chinese brand Exception de Mixmind completes 20 successful years and is ready for more, Sun Yuanqing reports.

Few local brands have survived the ups and downs of the Chinese fashion world over the past two decades. Among them is Exception de Mixmind, one of the country's most famed indigenous fashion labels. It celebrated its 20th anniversary with a runway show during China Fashion Week in Beijing in October.

The show both launched the brand's 2017 spring/summer collection and presented its signature pieces from the past.

Turning the tide

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