All eyes on HK as Alibaba offers big promotions

Mainland e-commerce giant Alibaba Group Holding Ltd said it is attaching great importance to the Hong Kong market this year.

Taobao and Tmall, two platforms run by Alibaba, are offering a large number of promotional plans particularly in Hong Kong on Singles Day, the nation's biggest online shopping festival, in an attempt to tap into local demand for online shopping.

Hong Kong shoppers, however, apparently have mixed views about Alibaba's promotional efforts. Sophie He Shan, a frequent user of Taobao in Hong Kong, was quite excited about the shopping festival.