Sports demand climbing higher

New five year plan for industry expected to provide extensive stimulus to expansion

China's sports market is projected to increase by leaps and bounds in the long term, as the country ramps up its resources to facilitate the development of physical activities, sports sector insiders believe.

Li Xudong, managing director of the investment banking department at Beijing-based China Securities, said at a recent seminar that the prospects for China's sports market were bright, although there was still a long way to go.