P&G's Whisper quietly goes for premium quality

Global household and consumer products giant Procter & Gamble Co said it is making a drive to introduce into the Chinese market more high-tech and premium hygiene products for Whisper, its female-care range, to speed up the brand's focus on more lucrative premium products.

Hesham Tohamy, president of Greater China Feminine Care, said Chinese women are now very demanding about quality and are willing to pay more to get better quality.

"That's why Whisper is innovating and bringing (new) technologies into every lineup of our products," he said.