Industry experts: Traditional media needs tech boost

Traditional media organizations should adopt more internet-based technologies in a fast-changing and challenging environment by providing valuable content for readers, according to industry insiders.

Li Senhe, president of Zaker, maker of a Flipboard-style app for displaying multiple pages of customized content, said cooperation between traditional media groups and emerging mobile internet news platforms will help both achieve sustainable development, amid the technology-driven reform of media industries.

Zaker, founded in 2011 and based on big data technology, has worked with more than 4,000 traditional media organizations domestically in news content presentation, with 170 million online registered users, Li said.