Youku working with Michelle Phan to drive its business

It is no secret that internet personalities these days can be as effective as expensive marketing campaigns. And China's major video portal Youku wants a slice of the action.

YouTube star Michelle Phan launched her own channel on China's major video portal Youku recently.

During her trip to China, she hosted a gathering for local fans and created makeup for some of them in Beijing, which was broadcast live on Youku on Oct 13.