LeEco makes a splash

Huge spending promotes ecosystem business model

Positioning itself as a combination of Apple Inc, Amazon.com Inc, Tesla Motors Inc, Netflix Inc and Walt Disney Co, Chinese tech major LeEco officially announced its entry in the United States, trying to win the close combat with local players via its so-called ecosystem model.

At a high-profile event in San Francisco on Wednesday, LeEco launched its ecosystem model in the US, an offering that not only provides video content, but also a wide array of connected smart devices - including smartphones, televisions, smart bikes and electric self-driving vehicles.