Fair's e-commerce platform helps buyers and sellers find each other

Internet technologies will lead to new ways of making deals between overseas buyers and Chinese exporters at the Canton Fair, which has introduced an e-commerce platform to help boost trade, according to a company executive.

"The e-commerce platform, as an important supplement of the 60-year-old fair, will help increase trade efficiency for traditional Chinese exporters and global buyers," said Li Xiaobin, vice-president of Canton Fair E-Commerce Co Ltd.

Organizers of the Canton Fair, or the China Import and Export Fair, launched the e-commerce platform - e-cantonfair.com - in 2013.