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Amid Seoul's fried chicken craze, foreign firms ruffle feathers

By Reuters in Seoul | China Daily | Updated: 2016-10-17 08:19

Don't count your chickens before they hatch.

Global poultry producers hoping to cash in on South Korea's craze for fried chicken and beer face a market crowded with local birds that have clipped prices and profits for South Korean growers.

The popularity of the combination, known as "chimaek", has boomed in recent years, fuelled by its appearance in a hit South Korean television drama and an explosion of restaurant chains.

Amid Seoul's fried chicken craze, foreign firms ruffle feathers

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