Lending a touch of style

Through her online clothing rental platform Ms Paris, Shanghai woman Xu Baizi is offering style-conscious women a way to look good without breaking the bank

Following in the footsteps of sharing economy giants such as Airbnb and Uber is Xu Baizi, a Shanghainese entrepreneur who runs Ms Paris, an online fashion rental platform that allows women to pick from a staggering selection of more than 10,000 designer dresses.

Capitalizing on several converging trends in China such as the sharing economy, the widespread use of social media and the growing need to look good at important functions or high-profile parties, Ms Paris offers people a cost-effective way to be stylish.