Breezing into the big league

With its 2017 spring/summer runway show at Milan Fashion Week recently, this Italian house is becoming a byword for minimalist, elegant aesthetics, Sun Yuanqing reports.

It is never easy to gain a foothold in the world of luxury fashion. But Giada, a young Italian luxury brand, is showing how it can be done in an "effortless" way.

Following its runway debut in February, the brand held its 2017 spring/summer runway show at Milan Fashion Week recently.