Aussie Open to target Asian fans

The 2017 Australian Open will be more accessible than ever for tennis fans in Asia and the Pacific, tournament organizers said on Monday.

For the first time, Tennis Australia will promote the tournament by hosting major event launches for the Grand Slam tournament, the first of the calendar year, in China, Singapore and Japan.

TA ticket websites will now be published in Mandarin and Japanese, and broadcast deals will be expanded into Asia via radio and television. The Open will be televised on CCTV, Shanghai TV and Iqiyi.