Vivo, NBA China unveil marketing partnership

NBA China and Vivo, a leading smart phone manufacturer in China, on Sunday announced a marketing partnership that will make Vivo the official mobile handset of the NBA in China.

The deal marks Vivo's first strategic partnership with a major pro sports league.

The announcement was made in Shanghai by Vivo vice-president Ni Xudong, Vivo brand director Deng Li, NBA deputy commissioner Mark Tatum and NBA China CEO David Shoemaker.