Luxury market key to reviving auto brand

With a mission to restore Cadillac's image, De Nysschen sees future in China

Once an iconic luxury car brand in the United States, Cadillac has seen its market share slip to rivals like BMW and Lexus. Johan De Nysschen is trying to recapture the magic that made Cadillac a world-wide symbol of automobile luxury.

To help accomplish that task, de Nysschen expects China to play an important role in the resurgence of the company and the brand.