Ambitious deal set to grow Chinese game

FIBA and Tencent ink a long-term and comprehensive partnership

The NBA has worked to deepen its relationship with China in various areas over the past few years and the International Basketball Federation (FIBA) has no intention of letting all that good work go to waste.

Bringing the FIBA Basketball World Cup to China for the first time in 2019 and opening offices in some of China's biggest cities to expand the business are part of the federation's efforts to further develop the already booming domestic basketball market and help grow the sport in the world's most populous nation.